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In today’s digital landscape, payments are the lifeblood of online businesses. Yet, managing them often becomes a complex and time-consuming burden, diverting valuable resources from core activities and hindering growth. In the last 8 years we’ve seen countless businesses struggle with managing multiple payment modes and gateways, inefficient infrastructure, and limited control and visibility over their end customer’s payment experience. Recognizing the challenges and complexities that businesses face in managing payments, Cashfree Payments has built, flowWise, a solution to revolutionise payments management for digital-first Indian businesses.
Our Point of View on Payments Management
At Cashfree Payments, we firmly believe that payments should be an asset, and not a liability for businesses. Having witnessed the considerable effort and financial resources that organizations invest in managing payments, we are determined to alleviate this burden. Our mission is to provide a platform that empowers businesses by leveraging our experience as payment experts. We aim to deliver a superior return on investment (ROI) for businesses by simplifying the intricacies of payment management.
We are therefore excited to introduce flowWise, a smart payment management system that acts as a single point of control for businesses. We built this platform with one vision: to empower businesses to take back control of their payments and unlock their true growth potential. Our no-code platform streamlines the entire payment process, freeing businesses from the complexities and frustrations that arise due to the limitations of traditional payment management.
How flowWise Makes a Difference
With pre-existing integrations with 10 payment gateways and the capability to add a new gateway in less than three weeks, we offer a single-point solution for end-to-end payments management. This includes adding new payment gateways, offering a variety of payment modes on checkout, and optimising routing to maximise success rates and reducing costs via an AI/ML-driven smart routing with a highly-configurable and easy-to-use, rule-based system.
In addition to this, flowWise will make payment ops easier and more efficient by enabling businesses to track payments status, issue refunds, manage reconciliation, and access deep customer and payment analytics from one unified dashboard – a truly powerful, end-to-end payment management system.
Let’s deep-dive into what differentiates flowWise from other platforms in the industry.
Pre-built Integrations: Connect with 10+ payment gateways instantly, with new ones added in just 3 weeks. No more integration headaches, just seamless scaling. Since the launch of this platform, 3 of our existing merchants have seamlessly integrated with our pre-existing payment gateways on flowWise in less than two days, saving 2-3 months of integration effort each.
All-in-One Payment Management: Manage your payments from a single dashboard. Track statuses, optimize success rates and costs, issue refunds, and handle reconciliation – all with a few clicks.
Enhanced Customer Experience: Deliver enterprise-grade checkout experiences that boost conversion rates and reduce cart abandonment. 12 of our customers are D2C merchants that have seen a 10-15% increase in conversion rates and up to 20% reduction in cart abandonment due to a unified checkout experience with unconstrained access to saved payment information.
Expert-built Intelligent Infrastructure: Built by experts, our payment infrastructure streamlines your operations with no coding required. Our cutting-edge AI/ML solution delivers best possible success rates across multiple payment partners with ease.
Future-proofing payments: flowWise ensures businesses are always ready for new payment methods and evolving regulations without needing to expend additional resources in terms of technical or product development bandwidth.
India’s First Self-Hosted Payment Management Platform
For tech-first businesses, we have built flowWise Native, a self-hosted payment management infrastructure for enhanced security and scalability. A self-hosted payment orchestration platform is like giving businesses their own control center for managing payments. Instead of relying on external services, businesses can set up their own dedicated system. This means they get extra security, faster processes, and a system that’s custom-made for their needs. It’s like having your own tailored solution that fits perfectly with how a business operates. This not only keeps data safer but also lets businesses have more control over their payment ecosystem. As the digital world keeps changing, this self-hosted approach is a smart move, giving businesses the freedom and flexibility to manage their payments in a way that suits them best.
Our Vision of flowWise
Our vision is to make payments so seamless that they become a non-issue for businesses. We’re constantly innovating, with the next step being an even more intelligent platform that delivers actionable insights for payment optimization.
Our motivation stems from two core beliefs: the future of Indian payments lies in delivering exceptional and seamless experiences, and our commitment to enabling partner businesses to ensure that they stay ahead of the curve by facilitating business growth through conversion optimisation, ease of integration, seamless payments operation and adapting to compliance changes.
The Future of flowWise: Effortless Payment Operations
Looking ahead, Cashfree envisions evolving payment operations from low effort to no effort for businesses. The next step involves making the platform more intelligent, providing businesses with insights on optimizing payments through our solution.
In conclusion, Cashfree’s Payments Management Platform represents a paradigm shift in the way businesses manage payments. By offering a comprehensive, user-friendly, and expertly crafted solution, we empower businesses to focus on their core competencies while leaving the intricacies of payment management to us. As we pave the way for a future where payments are effortless, seamless, and intelligent, Cashfree remains at the forefront of innovation in the online payments landscape.
To explore flowWise with our team, please schedule a demo at a time of your convenience .
