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Subscriptions have become the way customers want to pay. Whether it’s a monthly SaaS plan, a fitness membership, a streaming service, or an online course, people prefer the ease of paying once and enjoying continuous access. In India, the subscription-eCommerce market alone was worth about USD 10.34 billion in 2024 and is set to grow very rapidly.
For businesses, that means predictable revenue and stronger customer relationships. But while the idea is simple, the setup has never been easy. Merchants have told us about wrestling with APIs, writing extra code, depending on developers, and dealing with redirect flows that often break the customer journey. In a world where technology moves so quickly, this feels unnecessarily complicated.
At Cashfree Payments, we wanted to make subscriptions as simple as a one-time payment. That is how the idea for the subscription button was born.
Introducing the Subscription Button by Cashfree Payments
The Subscription Button is a no-code tool that lets any business set up recurring payments in less than a minute.
Here is how it works with Cashfree Payments
- Create plans directly in the dashboard. You can set billing amount, frequency, and trial periods.
- Generate embed code with one click. A ready-to-use HTML or JavaScript snippet is instantly available.
- Paste the snippet on your website or app. The button appears immediately.
- Customers click the button and complete the entire subscription journey in one flow. Customer details, payment method, and mandate authorisation are captured seamlessly.
What once took days of developer effort now takes only a few minutes.
Why the Subscription Button Matters
Recurring payments are not as simple as one-time transactions. They require customer authorisation, plan management, and secure data capture.
Until now, merchants had to build complete systems on their own, like collecting customer details for mandate authorisation, maintaining subscription plans, and stitching together a smooth experience that actually drives conversions – all through APIs.
The subscription button removes that complexity.
- Speed to market. Businesses can launch new revenue models instantly without waiting for developer support.
- No tech dependency. Founders, marketers, or operations managers can set up recurring payments on their own.
How Businesses Can Use It
The subscription button opens doors for recurring revenue across industries.
- SaaS companies can offer monthly or annual plans without complex integrations.
- Fitness trainers and gyms can enable automated membership renewals.
- Media and entertainment platforms can provide recurring access to premium content.
- Education providers can collect subscription fees for online courses and learning programs.
From solo entrepreneurs to enterprises, anyone can now set up subscriptions quickly and easily.
Features That Make It Work
The subscription button looks simple, but it is built with flexibility in mind.
- Support for multiple plans so customers can choose from different tiers, such as Basic, Pro, or Enterprise.
- Transparent reporting that shows subscription payments alongside one-time payments.
- Works with APIs too, so if you ever need more control, you can extend and customise the flow to match your business needs
A Better Way to Grow with Subscriptions
Recurring revenue has always been powerful, but the setup held many businesses back. The subscription button changes that. It makes subscriptions easy, fast, and accessible, so you can focus on growth instead of integrations.
With just one button, recurring revenue is finally within reach. Sign up today to get started.
