About MYPB

MyPB, based in Amreli, Gujarat, is the maker of India's first powdered peanut butter. Using a cold-pressing technique that removes oils from roasted peanuts, the brand produces a high-protein powder with 85% less fat and 3x fewer calories than traditional spreads. Featured on Shark Tank India Season 5 in early 2026, where it secured a ₹70 lakh investment, MyPB has built a loyal following across quick commerce, marketplaces, and its own D2C store.

The Challenge

Shark Tank put MyPB in front of millions. What came next was the harder test: converting that attention into completed orders on its own website.

MyPB was running on Shopify's native checkout, a multi-step flow where shoppers had to retype address details and payment information from scratch every visit. For a brand with growing inbound traffic and a customer base primed by quick commerce for fast, frictionless buying, a slow checkout was a real liability. High-intent shoppers were dropping off, and a heavy reliance on COD was pulling RTO up to 7%.

MyPB needed a checkout that could match the momentum of the brand, convert more of its traffic, and clean up order quality without cutting off access to COD buyers.

How MyPB Improved Conversion and Reduced RTO with Cashfree Checkout360

MyPB moved from its existing Shopify native checkout to Cashfree Checkout360 and rebuilt the end-to-end purchase experience around speed, smart offers, and AI-powered order quality controls.

62.4% Checkout Conversion with a Smart, Prefilled Checkout Experience

With Checkout360, returning MyPB shoppers land on a checkout that is already ready for them. Address prefilled. Last-used payment method pre-selected. Best available offer already applied. Powered by 120M+ address records and 50M+ payment data points, most shoppers complete payment in under 10 seconds. Zero retyping. Zero hunting. Just one tap to be done.

Pre-Applied Offers, Personalised at the Individual Level

Rather than showing the same discount to every shopper, MyPB configured Checkout360 to surface the best available offer for each individual customer the moment they reach checkout. No coupon codes. No guesswork. The right offer shows up automatically, making prepaid the obvious and rewarding choice every single time.

86% Reduction in RTO: AI-Powered Controls That Filter Risk at the Order Level

MyPB's 7% RTO was not just a logistics problem. It was a customer quality problem. Checkout360's AI-based RTO Intelligence analyses each incoming order against 2.5B+ logistics data points across 1.8K+ pincodes and classifies shoppers as low, medium, or high risk in real time.

Low-risk buyers get full COD. Medium-risk buyers get partial COD, an option where the customer can pay a percentage of the order value upfront, while paying the remaining balance upon delivery. High-risk buyers are nudged toward prepaid or restricted from COD entirely. This three-tier filtering lets MyPB keep COD open for genuine buyers while cutting out the orders most likely to bounce back.

Prepaid Nudges Layered Across the Checkout

Alongside RTO controls, MyPB activated prepaid offers across all payment modes, making prepaid consistently more rewarding than COD. Combined with personalised offer surfacing and a one-tap checkout flow, the result was a checkout that actively shifted the payment mix rather than just processing it.

"We built MyPB to make clean nutrition accessible, not complicated. The last thing we wanted was a checkout that made buying feel like work. With Checkout360, our RTO went from 7% to 1% and over 62% of shoppers who reach checkout are now completing their order. That is the kind of backend discipline that actually lets a brand like ours grow without bleeding on returns."

Pujan Jayantibhai Kachhadiya,
Founder, MYPB

The Results

Within 4 months of switching to Cashfree Checkout360, MyPB saw:

• RTO reduced from 7% to 1%, an 86% reduction, driven by real-time AI-powered COD filtering across three risk tiers

• 62.4% checkout conversion rate, converting nearly 2 in 3 shoppers who reached checkout into completed orders

• Checkout completed in under 10 seconds for returning shoppers, with address, payment method, and best offer all preloaded on arrival

About Cashfree Checkout360

Cashfree Checkout360 is a conversion-focused checkout built for D2C brands on Shopify. Powered by a network of 120M+ shoppers with saved addresses and payment methods, it recognises returning buyers the moment they land and prefills both their address and preferred payment method automatically.

With 90%+ of D2C orders happening via UPI and  COD, showing the right payment mode upfront and preselected means shoppers never have to choose at the most drop-off-prone moment. Paired with AI-powered RTO and COD controls and personalized prepaid offers, Checkout360 helps brands turn more traffic into completed orders while keeping returns in check.