Most D2C checkouts are built to complete the purchase. Very few are built to grow it. The shopper has found the product, built the cart and made it to checkout. Purchase intent is at its peak, yet the checkout simply collects payment and moves on.
AOV Boosters changes that. It’s a set of revenue tools built directly into One Click Checkout, including product recommendations, last-mile add-ons and smart campaigns that appear at the moment shoppers are most ready to say yes. The checkout, the payment and the revenue tools are the same product, not three apps stitched together.
Why the standard AOV playbook falls short
Increasing AOV is on every D2C growth team’s roadmap. The typical approach: install a product recommendation app, set up a discount ladder, add a free-gift threshold. Each tool works on its own. The real challenge is orchestration.
These tools usually sit outside the checkout, need separate integrations, and compete for the shopper’s attention at different points in the journey. Pre-checkout recommendation apps catch shoppers before they’ve committed. Post-purchase offers show up after the card has been charged. None of them operate at the one moment a shopper is most ready to spend more: the checkout screen, payment details in hand, order about to go through.
That’s the moment AOV Boosters is built for.
What’s inside AOV Boosters
1. Product recommendations inside checkout
One Click Checkout brings product recommendations into the checkout flow as native widgets. Shoppers add items without leaving the page. No redirects, no re-entering details, and a faster path to a bigger order.
How much of it you automate is up to you.
Let One Click Checkout optimize. AI-powered picks like Frequently Paired and Recommended for You run on One Click Checkout’s shopper graph of 120M+ prefilled profiles, surfacing products based on cart composition, shopper history and other signals. The system also pairs offers with the right shopper segments and adjusts in real time. Useful when you want AOV optimization running without daily management.
Or take control. Curated collections like Best Sellers and Newly Launched let teams choose exactly which products to spotlight, which thresholds unlock which rewards, and how offers are sequenced. Useful when pushing a hero SKU, running a festive campaign or testing a new bundle.
For brands, this means bigger baskets with the right mix of automation and control. More revenue from the same checkout session, all configured in the same dashboard.
2. Last-mile add-ons
Not every AOV opportunity is another product. Sometimes it’s the thing that makes the purchase better.
Gift wrap. Extended returns. Surprise samples. Premium packaging. These are purchases shoppers rarely seek out on a product page, but will say yes to at checkout, when they’re already in buying mode and the ask is small.
AOV Boosters surfaces these as one-tap add-ons at the payment step. No separate app, no extra page load. The shopper sees the option, taps, and it gets added to the order total before payment.
For brands, this is incremental revenue from a service or product that was always available, just never surfaced at the right moment. It also improves the post-purchase experience, which feeds directly into repeat purchase rates.
Now live on One Click Checkout
AOV Boosters is live for One Click Checkout merchants on Shopify. Existing merchants can configure these features on their merchant dashboard. For brands not yet on One Click Checkout, this is a good place to start. Reach out to our D2C Checkout Expert to understand how you can leverage AOV Booster to grow your per-order revenue or learn more about One Click Checkout.
