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India’s digital payments story is in many ways synonymous with UPI. In less than a decade, it has gone from a novel innovation to the default way millions of people pay every day. Its success lies in its simplicity, interoperability, and real-time nature.
Businesses are also witnessing a clear user preference for UPI, with it increasingly emerging as the default choice for payments.
However, as the UPI ecosystem is maturing, there is a clear divide on how businesses integrate UPI today:
– Standard Integration: This integration is easy to set up but involves redirecting users to external payment apps which creates high friction and maximum drop offs
– Obtaining TPAP Certification: This offers native payment experience to its users, thereby preventing any drop offs during the entire payment process. However, this also requires significant time, investment and compliance.
Today, that binary choice is changing. With the launch of Flash UPI powered by BHIM VEGA, Cashfree Payments is introducing a new way for businesses that want a native, in-app payment experience without the complexities of TPAP compliance.
Moving Flash UPI Closer to the Product Layer
Cashfree has collaborated with NPCI BHIM Services Limited (NBSL) and its banking partners to bring Flash UPI to life on the BHIM Vega framework. BHIM Vega represents the next evolution of UPI plugins, enabling businesses to offer a fully integrated, in-app payment experience to its customers.
Instead of having to choose between “easy and fragmented” or ”premium but complex”, businesses now have the option of taking the middle path with Flash UPI.
Near-TPAP Experience, Minus the Overhead: Integrating Flash UPI provides an in-app UPI journey that feels as seamless as a TPAP setup. Users stay within the brand ecosystem and complete the payment without having to jump to another app. As for the businesses, they can skip the extensive audits and compliance involved with requiring a TPAP license by plugging in Flash UPI.
Easier Onboarding: Onboarding journey creates maximum friction. By collaborating with BHIM VEGA, Flash UPI taps into the existing base of 27 million BHIM users. For such users, the setup is near instant, removing the first time setup hurdle.
Intelligent Dynamic Routing: Flash UPI X BHIM VEGA allows for dynamic routing across multiple acquiring banks (via NPCI whitelisting). If one bank path is slow or is experiencing a downtime, the transaction can dynamically move to a more reliable route, ensuring higher success rate and better customer experience.
Evolution not Replacement
While TPAP ecosystem remains a vital, high performance pillar in UPI. However, for startups and growth focused businesses that need scale immediately, Flash UPI offers a faster time to market.
It provides the control of an in app experience, reliability of multi bank routing, and helps bypass the extensive compliance, all delivered through a developer friendly integration.
Our Flash UPI isn’t just making payments faster, we are making it invisible.
