Grow Your Startup with Cashfree Payments

Cashfree Payments is a complete Payments and API banking platform. 1,00,000+ businesses use Cashfree Payments to collect payments, send payouts, manage international payments and do more.

At Cashfree Payments, our vision is to foster innovation in the Indian business ecosystem and contribute to the Make in India initiative. With #YehMeraIdeaTha contest, we aim to support the country’s overall startup ecosystem.

Here’s to celebrating entrepreneurship!

Join high growth startups that trust Cashfree Payments

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Participate in #YehMeraIdeaTha Contest

Today, India is home to 79 unicorns. In fact, 42 of them became unicorns in 2021. This is the golden age for startups. Want to be a part of it? Let us help you.

Nominate your startup for below categories

Idea With
A Cause

Strives to solve
a social issue/problem

Most Innovative

Provides an ingenious solution
to an existing problem

Disruptive Fintech

Pathbreaking idea
in fintech space

Top 3 winners in each category
win ₹50 Lakh worth of free credits*
Get featured as #YehMeraIdeaTha startup of the week
Exclusive Deals from Cashfree Payments Partners
Weekly winners get up to ₹10 Lakh worth of free credits*
T&C Apply

Weekly winners of #YehMeraIdeaTha Contest

Winner of Week 1

Startup Name: Uneako

Category: Idea with a Cause

Winning: ₹ 10 Lakh Free Credits*

About the startup

Uneako is an eCommerce platform striving to provide climate positive products with the help of marginalised communities to make the planet happy.

Ankit Tripathi, Founder
Winner of Week 2

Startup Name: Keto India

Category: Most Innovative Idea

Winning: ₹ 10 Lakh Free Credits*

About the startup

Keto India is India’s leading Ketogenic consulting company that helps clients better manage their weight loss, PCOS, diabetes and thyroid through a personalized Ketogenic diet protocol.

Sahil Pruthi, Founder
Winner of Week 3

Startup Name: Gopal’s 56

Category: Most Innovative Idea

Winning: ₹ 10 Lakh Free Credits*

About the startup

Gopal’s 56 is an F&B company that aims at providing vegetarian and oil-free ice creams for a healthier lifestyle.

Gaurav Goyal, Founder

Give Your Startup The Cashfree Payments Advantage

Any ingenious products in the market? Or a newly-formed Unicorn?
Startup enthusiasts are quick to claim that they came up with the idea first. After all, ‘Yeh Mera Idea Tha!’
But, here’s the catch. While businesses start with ideas, they grow with the right payments solution.

Catch Up on All The Action


Jumpstart your startup journey
with Cashfree Payments

Launching a startup is hard, payments don’t have to be. At Cashfree Payments,
we believe startups are the future. So, while you build ideas, we help scale them.

Start accepting
payments in 7 mins
Accept payments
without website